Awareness campaign 2008

Secrecy is the theme of the 2008 awareness campaign.

This campaign is covering the whole of Québec with a huge display of posters in various public places and on the Internet. A public interest message is also being broadcast on television and on the radio.

This campaign which shows a striking image of the power  the aggressor has over his victims also evokes the dynamics of silence that allow the aggression to continue, often for years. The truth it tells calls out to all of us and its highly charged emotional message succeeds in evoking the violence done to children without showing it explicitly. Shake people up without offending them is the creative philosophy of TAM-TAM/TBWA, the ad agency which for the past ten years has been orchestrating the Marie-Vincent Foundation’s awareness campaigns.

This year, our campaign launch coincides with that of the government’s plan of action for the fight against sexual abuse. This huge media and Internet campaign asks the population to break the silence surrounding this issue. And this, for us, is a reason to rejoice! For we are deeply convinced that if we are more willing to talk about the situation of abused children, there will be fewer taboos shrouding this question and more adults willing to step in and offer abused children their help.

Radio message awareness campaign 2008 (in French only)