Ad campaigns

For the past ten years, the Marie-Vincent Foundation has launched its communications campaigns every spring, in an effort to sensitize the public to the devastating consequences of abuse in children’s lives. Shake people up without offending them is the creative philosophy of TAM-TAM/TBWA, the ad agency that for the past ten years has been orchestrating the Marie-Vincent Foundation’s awareness campaigns.

Thanks to the ongoing support and creative talent at TAM-TAM\TBWA, support from the Québec Ministry of the Family, the Elderly and the Status of Women, and the collaboration of several media firms in Québec, the Marie-Vincent Foundation is able to spread its word through posters, newspapers, radio and television ads.

2008
Secrecy was the theme of the 2008 awareness campaign. This campaign covered the whole of Québec with a huge display of posters in various public places and on the Internet. A public interest message is also being broadcast on television and on the radio.

This campaign, which shows a striking image of the power the aggressor has over his victims also evokes the dynamics of silence, that allow the aggression to continue, often for years. The truth it tells calls out to all of us and its highly charged emotional message succeeds in evoking the violence done to children without showing it explicitly.

In 2008, the campaign launch coincided with that of the government’s plan of action for the fight against sexual abuse. This huge media and Internet campaign asks the population to break the silence surrounding this issue.

Print | Radio

2007
Initiated under the theme "Sexual Abuse Kills Childhood", the 2007 campaign was designed to raise public awareness of the devastating effects of abuse in the life of children under 12.

Figures posted on main public routes in downtown Montreal and in front of various public and Para public organizations, for example, reminded the public that abuse toward children constitutes a serious crime. Reproducing a crime scene, this message concretely illustrated the dramatic impact of abuse on victims and their loved ones.

In addition to outdoor posters, the awareness campaign included a TV and radio message regarding sexual abuse toward children.

Print 1 | Print 2 | TV

2006
In 2006, the "Léa" awareness message, produced for radio and television drew a frank picture of the painful loss of innocence caused by sexual aggressions.

For this campaign, the TAM-TAM\TBWA agency won the Infopresse magazine's CRÉA prize, in the public service/television and radio category.

2005

Print 1 | Print 2 | TV | Radio

2004

Print 1 | Print 2 | TV

2002

Devoted to the treatment of children who have been abused, the Foundation launched its new sensitization campaign today, featuring posters, radio and television ads, directing people to visit the Foundation’s website and download the virtual “L'enfance, pas la violence” button at www.marievincent.org and to keep it on their computer screen until May 6, 2002. The goal is to generate 25,000 downloads. A counter will be present on the site for the entire campaign.

The new sensitization campaign was made possible thanks to the generous support of companies and private donors. The virtual button was created free of charge by the public relations firm of BDDS Weber Shandwick, the Groupe LGS – an IBM company – which handled programming; and by the advertising agency TAM TAM/TBWA, which created the message and the graphic design: a bandage in the shape of a cross over a broken sucker, which was also featured in the advertising campaign.